Define Your Values

And Create a Winning Culture

Values Drive Behaviors
and Behaviors Are Culture

A Bad Culture Hurts Your Company's Performance

Without a solid foundation of common core values, people behave the way they want, and not always productively. The result is a second-rate culture that undermines performance.

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And yes, Culture is Behaviors
Driven by Values

Create a winning set of values, and thus a winning culture, by defining ideal behaviors across the organization and grouping them into values by themes.

Our Values Builder workbook makes it easy.

A Good Culture
Pays Off Big

A first-rate, values-driven culture generates:

More efficiency
More innovation
More victories
Less conflict
Less turnover
More fun!
More money!

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Create Your Company's Values and Culture, Right Now

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Download the Values Builder Workbook

The Values Builder Workbook walks you step-by-step through a simple process to generate a core set of values and associated behaviors that will be the foundation of your high-performing culture.

Download the file, then upload it directly into your Google Drive and open it in Google Sheets.* To see a completed SAMPLE workbook click here.

* THIS SPREADSHEET DOES NOT WORK IN EXCEL.

When you download the file, it shows up as an Excel file. Be sure to upload it to Google Drive and open it in Google Sheets.

Click to Download

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Watch the Video Instructions

To get the most out of these instructions, be sure to have your Values Builder workbook open while watching this video.

Supercharge Your Culture Results

Congratulations on starting your Values Builder Workbook! To supercharge your results, consider taking the optional steps below.

Draft a Values and Behaviors Manual

Let ChatGPT assist you in building an easy-to-follow manual for new and existing employees.
Find the prompt on the Values & Behaviors Manual tab in the Values Builder workbook and watch this instructional video to get started.

Embed the Values

Make the values and desired behaviors a constant presence in the workplace.
See this Tip Sheet for guidance.

Remove Speed Bumps

Remove “culture killers,” i.e. people who behave in ways that are effectively the opposite of what you want.
Use the Performance-Values Matrix to identify them and decide what to do.
Watch the video to learn how.